Haas just dropped a bombshell that’s set to give the team a fresh, high-performance look heading into 2026. The American outfit, soon rebranding as TGR Haas F1 Team with Toyota Gazoo Racing’s backing, has locked in a multi-year deal with Castore as their official kit and retail partner. This isn’t just a simple swap; it’s a major upgrade designed to match the team’s rising ambitions on and off the track.
Haas X Castore
From the moment the announcement hit, it’s clear this partnership screams quality and innovation. Castore, the British sportswear powerhouse already kitting out teams like Red Bull and Alpine, will supply all on-track and off-track apparel. Think advanced technical gear for drivers Oliver Bearman and Esteban Ocon, plus engineers and even F1 Academy star Kaylee Countryman.
They’ll craft replica teamwear and fan collections too, including special drops for the Japanese Grand Prix and US fans. Ayao Komatsu, Haas team principal, nailed it: “As our expectations grow, Castore gets our need for agility and top-tier quality. We’re pumped to deliver a premium retail experience for supporters worldwide.
This move comes at the perfect time. Rumours swirled back in April 2025 about the team chatting with Castore, especially as McLaren, the reigning constructors’ champs, ditched them early for Puma starting 2026.
Castore co-founder Tom Beahon couldn’t hide the excitement: “TGR Haas shares our drive for innovation. We’re building technically advanced apparel and fanwear that pulls supporters right into the action.” It’s a smart play for them, who finished 2025 strong and now eyes on bigger points hauls with Bearman and Ocon leading the charge.
Why This Deal Packs a Punch
Performance Focus: Castore’s gear is engineered for F1’s brutal demands, light, breathable, and race-ready.
Fan Perks: Expect sleek merch lines that blend team spirit with street style, boosting Haas’s global appeal.
Strategic Timing: Aligns with the TGR rebrand, signalling the team means business in the all-new 2026 regulations era.
Proven Track Record: Castore’s F1 footprint since 2021 proves they deliver under pressure.
Komatsu wrapped it up best: a “greater offering” for fans and team alike. As Haas evolves, this deal ensures they look the part while pushing performance limits. Stay locked in, Mexico’s done, but the silly season’s just heating up. Who knows what fresh drama awaits?
