Hisense join hands as Official Sponsor of FIFA World Cup Qatar 2022™
Hisense join hands as Official Sponsor of FIFA World Cup
Hisense, joined hands with FIFA as a partner, to become an Official Sponsor of the FIFA World Cup Qatar 2022™. Hisense company is a Chinese multinational white goods and electronics manufacturer world notable company they began working with FIFA in 2017. During 2018 FIFA, Hisense boosted awareness of Hisense TV in China by 12% and globally by 6%, in the United Kingdom, France, Canada, Russia, Japan, and Spain.
📢 Announcing the 2022 #WorldCup's newest Official Sponsor: @HisenseSports 🏆
— FIFA World Cup (@FIFAWorldCup) April 27, 2021
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In advance of the FIFA World Cup™ in Russia, also includes the feasibility for Hisense to present especially created, video-on-demand programming to its users using past FIFA World Cup content, presented through its combined VIDAA smart TV platform. Hisense persists as the world’s fourth-largest TV maker in terms of unit shipments (per 2020 figures).
Hisense will be linked in a program that will range from on-site engagement possibilities and logo visibility over various platforms to global advertising operations. Hisense will create an exclusive connection between the tournament’s worldwide viewers in different and appealing ways.
“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market,” said FIFA Secretary General Fatma Samoura. “FIFA and Hisense are both focused on technology, innovation, and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organizations and contribute to the success of what is sure to be an amazing event next year.”
“Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said Jia Shaoqian, the CEO of Hisense Group. “It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalization process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands to also become a premier global brand.”
The FIFA World Cup is a celebration for global football and an essential opportunity for brands. The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022.