How to Choose a Catchy Esports Team Name?

Branding is crucial in the world of esports. For most professional teams, having a great name is just as important as having a top-tier playing roster. Teams like Astralis and Team Liquid may have earned their reputations as industry leaders, but their catchy names and equally memorable logos have played a significant role in their ongoing success. Are you considering forming your own team? You’ll need a name that stands out right away. Continue reading for some helpful hints on how to make the best decision when branding your new gaming collective.

First Things First

Before you can start thinking about team names, you must first be a member of a team. The best team names are those that reflect the talent that fills those key roles. It’s nice to have a team name ready, but branding should come after you’ve taken care of the fundamentals.

Once you’ve established a consistent line-up of players, you can begin seriously considering team names. You’re probably already using a provisional team name if you’ve been playing competitively online as part of a clan. Consider incorporating your original moniker if your upcoming esports team is made up of players from clan-based gaming. Many esports teams have adopted this strategy, which explains why so many major teams use abbreviations and stylized handles.

Use a Name Generator Tool

Want some inspiration? Here is a comprehensive list of esports teams you can look at for inspiration. But keep in mind that these are all respected experts in the esports industry. Avoid choosing a name that is too similar to one of the big players. Imitating is flattering, but when it comes to esports team names, you run the risk of copyright infringement. Additionally, using your team’s name helps you establish yourself as a distinctive and marketable brand. If you’re really stuck for ideas, online name generators are a handy tool to turn to. Even if you don’t use the suggestions provided, you can lean into them for inspiration for more bespoke tags for your new team.

You Don’t Have to Take Yourself Too Seriously

Having a catchy team name is nice, but it’s not required in competitive gaming. In fact, many major league teams value fun. Take, for example, Ninjas in Pyjamas. This Swedish esports organisation has been using the name since 2000. Despite going by the abbreviation NIP, these esports favourites aren’t afraid to show off their goofier side.

Be Ready for Change

If your team succeeds in esports, you’ll almost certainly find yourself negotiating sponsorship deals with major brands. For many self-starters, collaborating with sponsors is the only way to invest in advanced training and raise funds to compete on a global scale. Although they’ve since reverted to their original name, South Korean team T1 went by SKT T1 for a time after Comcast Spectacor and SK Telecom raised the funds to get the team off the ground.

What about the legal aspects?

Have you decided on a memorable name? Great. It’s now time to see if your new handle is actually available for use. Although you can use Google to check for trademark infringement, you must be meticulous when checking patents and copyrights. Casual gaming teams will not be able to think about brand protection. However, as a team emerges as a genuine contender, they must consider how to safeguard their brand identity. Placing patents is an expensive, but foolproof, way to protect your brand from imitations. However, simply having an established online presence reduces the likelihood of a new team forming and adopting a similar name.

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