Day 2 At iGB L!VE 2025: The second day of iGB L!VE London 2025, staged at the ExCeL Exhibition Centre, marked the culmination of the agenda-packed event. The day featured an expo, thought-provoking conferences and an invaluable opportunity for networking and social camaraderie.
The main exhibition and conference took place from July 2 to July 3, 2025. The event is part of a larger “London iGaming Week” program, including additional masterclasses and networking activities, spanning from July 1 to July 4, 2025.
The final day witnessed deep dives into Sustainable Gambling apart from a committed HR & Personal Development workshop. The day concluded with the prestigious iGB Affiliate Awards, in a celebration of the landmark event.
An Innovation Show off
The ExCeL floor buzzed with activity as over 15,000 professionals and more than 300 exhibitors and sponsors displayed their innovations. The stage became a centre of engagement and interactions as a wide array of companies representing all facets of the iGaming landscape, including operators, affiliates, technology vendors, and game providers attracted visitors in droves. Leading exhibitors including Amusnet, EvenBet Gaming, Smartico.ai, and TheAffiliatePlatform, introduced state-of-the-art products focused not just on acquisition, but on player engagement and retention.
A Case for Sustainable Gambling
Day 2 was marked by three main conference tracks: Marketing & Affiliation, Sustainable Gambling (continued from Day 1), and HR & Personal Development Workshops. These sessions provided deep insights into current challenges that the industry faces, emerging trends, and strategic opportunities.
In the Marketing & Affiliation track, sessions dwelled upon how influencers, game studios, and affiliates could collaborate for an expansive outreach. Discussions on SEO beyond link-building, cross-platform visibility, and adaptive marketing under regulatory pressure focused on the increasing complications of digital iGaming promotion.
Meanwhile, in the Sustainable Gambling section, dialogues were held on the affiliate’s role in safer gambling, recent regulatory updates in the Netherlands, and the growing call for industry-wide collaboration between regulators, operators, and tech vendors.
One of the emerging themes that surfaced was that compliance and growth are no longer at loggerheads, but they are increasingly intertwined. The most far-sighted companies are using responsible gaming frameworks as differentiators in a thoroughly scrutinized market.
For the People
Amid technical talks and policy panels, the HR & Personal Development workshop made an attempt to address the human side of iGaming. The session on “Resilience and Leadership Under Pressure” highlighted the industry’s acknowledgment of burnout, mental health, and the need for emotionally intelligent leadership. The iGaming industry is ever evolving as the scrutiny is intense. Therefore, touching upon such issues is of utmost importance. The track deliberated on professional growth, and leadership capabilities of its workforce.
Drinks and Deals
The day provided an invaluable opportunity for high-value networking with the Affiliate & Operator Mixer at the Waterfront Café, followed by Closing Drinks. Attendees grabbed the occasion to bond and connect over informal talks. It facilitated direct and focused interaction between affiliates and operators.
Additionally, the 121 meeting hub “iGB INTRODUCING” facilitated meaningful interactions and helped attendees connect with new partners, agencies, and MarTech suppliers throughout the expo days.
The day was brought to a close with the prestigious iGB Affiliate Awards at Troxy.
From established players to rising stars, the awards celebrated the affiliates recognising their drive in ethical and scalable growth.
Also Read: Day 1 At iGB L!VE 2025: Big Talks, Bold Ideas, And Breakthroughs
That’s A Wrap
Day 2 saw the participation of over 15,000 professionals, more than 300 exhibitors, and a cross-section of affiliates, operators, tech providers, and regulators for deep deliberations on marketing strategy, responsible gambling, and leadership. This year witnessed a significant 21.5% increase in pre-registrations compared to the previous year underscoring the high level of industry anticipation and the event’s growing prominence.
