WWE surprised fans on the latest episode of SmackDown with the return of Jacob Fatu. His comeback instantly changed the mood of the show. Not only did he attack Cody Rhodes, but his actions also played a key role in Drew McIntyre winning the Undisputed Championship.
With this move, WWE clearly positioned the Samoan Werewolf as a heel once again. Below are three simple reasons why WWE may have decided to turn Jacob Fatu into a villain on the blue brand.
3. WWE May Be Setting Up Jacob Fatu vs Cody Rhodes for WrestleMania
One strong reason behind this heel turn could be a future feud between Jacob Fatu and Cody Rhodes. With Royal Rumble 2026 getting closer, WWE is slowly preparing stories for the road to WrestleMania 42.
Cody will need a new and dangerous opponent after losing the title. Turning Fatu heel instantly creates tension and gives WWE a ready-made rivalry. Their clash feels fresh, intense, and perfect for a big WrestleMania match.
2. His Babyface Run Did Not Connect With Fans
Jacob Fatu first made a strong impact in WWE as a heel aligned with Solo Sikoa. His aggressive style, power moves, and fearless attitude made him stand out right away.
When he later turned babyface, the same energy was missing. The reactions were weaker, and the character felt less threatening. WWE may have noticed that fans respond better when Fatu is dominant and ruthless, which suits a heel role much more than a heroic one.
1. SmackDown Needs More Strong Heel Superstars
Even with a talented roster, SmackDown currently lacks enough top-level villains. Apart from Drew McIntyre and Solo Sikoa’s group, there are very few heels who feel truly dangerous.
Jacob Fatu fills that gap perfectly. His presence adds balance to the show and gives babyface stars someone serious to fight against. WWE likely sees him as a natural heel who can carry big feuds and main-event stories.
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