The Most Memorable Cricket World Cup Advertisements and Anthems of All Time

Cricket matches are often likened to battles, with strategic plots and mind games, rather than mere shooting contests. In every World Cup, spectators are treated to numerous memorable moments and outstanding performances. However, there are some World Cup ads and anthems that surpass others, standing the test of time and remaining relevant throughout the years.

As we approach the ICC ODI World Cup 2023, let’s take a look at the top five cricket World Cup anthems and advertisements that have gone viral:

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   Nike – Bleed Blue

The Nike commercial, “Bleed Blue,” beautifully captures the essence of cricket’s unifying power. It masterfully draws parallels between the lives of Indian team members and everyday young individuals. The advertisement showcases how each cricketer, regarded as heroes, wakes up early and commutes to their practice grounds using various modes of transportation.

Whether it’s taking the bus or driving their own vehicles, they all converge on their sacred training grounds. The film culminates with each player sprinting onto their respective pitches, ready to start a match. This exemplifies how the pursuit of cricket brings together people from all walks of life, transcending fame and wealth.

2. Appy Fizz – A Cool Drink to Hang Out With

The slogan “A cool drink to hang out with” from the Appy Fizz campaign inspires every individual to strive for the coolness embodied by the personification of Appy Fizz. In this advertisement, amidst a sea of slumbering people, the cool drink decides to break the silence and wake everyone up with a loud shout.

Whether you like it or not, this advertisement went viral, resulting in an increased presence of Appy Fizz bottles across India. People started ditching other fizzy drinks in favor of “the cool drink” to enhance their socializing experiences.

3. Pepsi – Change The Game

The Pepsi advertisement campaign, “Change The Game,” skillfully explores the mythical origins of some unconventional and often fictional cricket shots. Shots like the “Pallu Scoop” may never find their way into the revered annals of cricket legends. However, these advertisements creatively depict how players can find inspiration to innovate and redefine their techniques in the most unexpected places.

Furthermore, the Pepsi T20 format bridged the gap between cricket and football, connecting fans of both sports. The inclusion of Ranbir Kapoor in the advertisements added to their cool factor.

4. Come on India Dikha Do

This iconic anthem features famous Indian cricket heroes in their youth, serving as a timeless reminder of their journey. The powerful song, accompanied by a booming bassline, became a rallying cry for the slogan, “Come on India!”

Rather than a cheerful advertisement, it felt more like a battle cry. The video shows Indian spectators leaving their seats in a restless manner, until one person climbs onto the barrier, shouting, “Come on India!” Shankar Mahadevan stands on the steps, leading the crowd in a song that will be remembered for years to come.

5. Nike – Just Do It 

Nike’s initial foray into cricket-related advertisements struck a chord with audiences in India. In this advertisement, the essence of India is portrayed through the integration of cricket and traffic, two defining aspects of the country.

Why not transform the roof of a bus into a cricket field? After all, it’s already stationary amidst the traffic. When a bus carrying teenage cricketers gets stuck, they decide to make the most of their time by playing cricket on the roof. Even an elephant, initially frowned upon by the public for causing damage, joins in the fun when the cricket spirit takes hold.

Such a blend of cricket and everyday life is unlikely to be found in any other country.

In conclusion, these top five Cricket World Cup advertisements and anthems have left an indelible mark on the sport’s history. They have managed to capture the essence of cricket, evoke emotions, and resonate with fans, ensuring their lasting popularity and significance.