The glorious history of World Wrestling Entertainment (WWE), which spans over decades, has witnessed numerous legendary WWE stars and their blood-curdling rivalries accompanied by spine-chilling storylines that have attracted enormous attention and appreciation from wrestling aficionados from all over the world. Owing to their skyrocketing popularity among wrestling fans on a global level, these iconic and trailblazing WWE stars have also started earning staggering amounts as a part of their merchandise sales, which is often hailed as one of the wisest moves made by the World Wrestling Entertainment company to earn revenue and attract more and more viewers from all around the world.
In this article we will take a look at the top four WWE wrestlers who have earned the highest amounts through their merchandise sales.
Top 4 WWE Stars with the Highest Merchandise Earnings
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John Cena
The legendary American professional wrestler and actor John Cena is at the first spot in our list of the top four highest earning WWE wrestlers through merchandise sales. Often hailed as one of the greatest professional wrestlers of all-time, John Cena has undoubtedly earned one of the largest fan followings in the world as a professional wrestler with millions of hardcore fans and supporters rooting for him from every nook and corner of the world.
From vibrant T-shirts and wristbands with his iconic catchphrase “You Can’t See Me” to the replica championship belts, John Cena’s merchandise has undoubtedly been one of the most sought-after by WWE fans. John Cena’s most recent “Farewell Tour 2025” was a huge hit among the fans and pulled in tens of millions in merchandise sales, speaking volumes about the unwavering popularity of the American wrestling sensation among the fans.
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Roman Reigns
At the second spot in our list of the top four WWE wrestlers who have earned the highest amounts through their merchandise sales, we have the iconic American professional wrestler Roman Reigns, who is widely regarded as one of the most popular and influential wrestlers in the history of the World Wrestling Entertainment company. Roman Reigns recently launched the iconic “OTC1” merchandise line in July 2025, including T-shirts, a glove set, and a custom world championship belt in the WWE Shop.
According to reports, the belt was priced at a whopping $600 and the T-shirt was launched at a staggering $35. In just a few weeks after the launch, Roman Reigns’ merchandise was purchased by over 50,000 fans and is currently being regarded as a huge hit among wrestling aficionados from all over the world. Additionally, Roman Reigns’ “OTC” T-shirt was also ranked sixth among top merchandise sellers in June 2025, speaking volumes about its skyrocketing popularity among fans worldwide.
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Cody Rhodes
Next, at the third spot in our list of the top four highest earning WWE wrestlers through merchandise sales, we have another American professional wrestler, Cody Rhodes, who is regarded as the current Undisputed WWE Champion. Cody Rhodes launched his merchandise, including T-shirts, hats and hoodies for his return match at WrestleMania 38 in April 2022. Just a few weeks later other items, including weight-lifting belts and temporary tattoos, were added to the merchandise line.
As of September 2025, Cody Rhodes merchandise has successfully been purchased by over 1,00,000 of his hardcore fans according to the official reports, speaking volumes about his popularity among wrestling aficionados from all over the world. Moreover, Cody Rhodes sold merchandise worth over $1 million during WrestleMania weekend 2024. Moreover, Cody Rhodes’ official merchandise also topped the charts of merchandise sales at the Royal Rumble 2024 and his official “Rumble Winner” T-shirt was one of the top-selling items in the WWE shop.
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Rhea Ripley
Finally, at the fourth spot in our list of the top four WWE wrestlers who have earned the highest amounts through their merchandise sales, we have the Australian professional wrestler Demi Bennett, popularly known by her ring name “Rhea Ripley.” The two-time Women’s World Champion and a one-time WWE Raw Women’s Champion, Rhea Ripley, is among the top merch-selling WWE superstars as of September 2025.
According to reports, Rhea Ripley’s official merchandise, including her iconic “Brutality Tour” T-shirt, earned a staggering revenue of $5 million in 2024 alone, speaking volumes about the unwavering popularity of her official merchandise among the hardcore fans and supporters of the World Wrestling Entertainment company.
