British Swim School Corporate Hosts Nationwide T-Shirt Sale to Support Breast Cancer Awareness

The Nation’s Premier ‘Learn to Swim’ Provider Aims to Paint the Pool Deck Pink This October

MANASSAS, Va., Sept. 9, 2023 /PRNewswire-PRWeb/ — British Swim School, the nation’s leading “learn to swim” franchise, hopes to paint the pool deck pink as the company announces a nationwide t-shirt sale to raise funds for breast cancer awareness. The initiative was inspired by a franchise owner well-known for her charitable endeavors.

“We were so inspired by the message that we knew we had to be part of this amazing cause,” said Ashley Gundlach, President of British Swim School.


Every year, Bonnie Alcid, who oversees multiple British Swim School territories across Maryland, Virginia, and Washington, DC., asks her staff to select a cause to champion. This year, she and her team have chosen to focus on Breast Cancer Awareness Month, which occurs in October. “Breast cancer affects so many lives, including so many people we know and love. We wanted to do our part to make a difference,” said Alcid.

After Alcid requested a special t-shirt design for the cause, the British Swim School corporate team took action. They created a shirt featuring the phrase “Swim Strong, Support Stronger.” The design resonated so deeply with the team that they decided to extend the initiative nationwide.

“We were so inspired by the message that we knew we had to be part of this amazing cause,” said Ashley Gundlach, President of British Swim School.

Breast Cancer by the Numbers

  • 1 in 8 women in the United States will be diagnosed with breast cancer in her lifetime.
  • In 2023, an estimated 297,790 women will be diagnosed with breast cancer in the U.S., making it the most common cancer among American women.
  • Every two minutes, a woman in the U.S. is diagnosed with the disease.

The British Swim School t-shirts are available for purchase online through this link through Wednesday, September 13, 2023. A percentage of the sales from the t-shirts will be donated to the National Breast Cancer Foundation, Inc.

About British Swim School

British Swim School, the nation’s most established swim school franchise, with over 40 years in business, believes that every individual, regardless of age or ability, should have the opportunity to become a safe and happy swimmer. Offering lessons for babies, children, and adults, the brand is dedicated to its mantra, “Survival of the Littlest,” focusing first on the survival skills needed to survive a water accident, then moving on to stroke development and more advanced skills. Not only does British Swim Schools give peace of mind to countless families who seek the essential life skill the brand offers their children, but the purpose-driven franchise also offers an exceptional opportunity for entrepreneurs who seek a fulfilling business venture with a sound foundation, low investment, and an easily scalable model. Part of the Buzz Franchise Brands family, British Swim School currently operates over 315 schools across the United States and Canada.

For more information about British Swim School, visit

To learn more about the benefits of British Swim School’s franchising opportunities, visit

Media Contact

Mandy Cline, 919 Marketing, 919-377-9587, [email protected],

Cision View original content:

SOURCE British Swim School

Disclaimer: The above press release comes to you under an arrangement with PR Newswire. takes no editorial responsibility for the same.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More