IPL 2023-27 media rights sold for INR 44,075 Crores

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The media rights to the IPL 2023-27 season have been sold for INR 44,075 crores: On day two of the high stakes bidding, the Indian Premier League’s media rights for the next five-year cycle surpassed INR 40,000 crores. According to sources familiar with the situation, the actual price for the IPL 2023-27 media rights is INR 44,075 crores.

On day two, the world’s most lucrative cricket league has shattered all previous records, with the media rights value exceeding forty thousand crores. In terms of media rights, the IPL is now only second to America’s NFL. The NFL’s media rights are worth INR 136 crores per match.

According to the most recent information, the TV rights (Package A) were sold for INR 23,575 crores, yielding Rs 57.5 crores per match, while the digital rights (Package B) were sold for INR 20,500 crores, yielding Rs 50 crores per match. Both packages were for complete IPL matches in the Indian subcontinent over the next five years.

The BCCI has yet to reveal the winners of the media rights in each package, but it can be confirmed that the total value per match of the IPL is Rs 107.5 crore (TV + Digital).

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The media rights value of the Indian Premier League (IPL) has increased by more than 2.5 times what Star paid the BCCI for five years in 2017.

Despite the fact that the BCCI has not confirmed the winners, several news outlets have reported that Disney Star has won the TV rights and Viacom 18 has won the digital rights.

The BCCI confirmed on Monday that the bidding for the two other packages (C&D) will extend to day three. Package C includes 18 specific matches for each IPL season, whereas Package D includes all TV and digital matches for the international audience.

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