Tata set to replace Vivo as the new title sponsor of the IPL

The Governing Council on Tuesday decided that the Indian corporate giant will be brought on board as the title sponsor for the forthcoming season.

The Indian Premier League is set to get a new title sponsor in Tata after mobile company Vivo’s decision to pull out.

The Governing Council on Tuesday decided that the Indian corporate giant will be brought on board as the title sponsor for the forthcoming season.

The Chinese smartphone company Vivo’s sponsorship deal with the BCCI was suspended amid the India-China border standoff in 2020. However, the company was back as the title sponsor of the tournament last year.

This time, the company wanted to terminate the deal and it was decided to bring an Indian company on board as the title sponsor,” a source in the BCCI said.

Vivo’s sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended in 2020, and was replaced by Dream11. The company had won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore. It was to continue as the title sponsor till 2023.

At the time of publishing this story, formal responses from both Vivo and Tata were awaited.

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