Firefox Bikes rolls out ‘Firefox Firestorm’ – a five-week virtual biking challenge tailored for all cycling enthusiasts

NEW DELHI, Aug. 24, 2021 /PRNewswire/ — Firefox Bikes, India’s leading premium bicycle brand (a Hero Cycles Group company) has rolled out the 2nd edition of ‘FIREFOX FIRESTORM’ – a virtual biking challenge tailored for all cycling enthusiasts. Spanning over five weeks (29th August – 2nd October), Firefox Firestorm will challenge zealous bikers to test their skills, endurance, mental strength, and will-power.

Firefox Firestorm 2.0

Enabling riders of all skill levels to hit the road, the virtual edition adds a thrill to the activity in a way that is more attuned to the new normal. The challenge is intended to promote a culture of cycling as a way to stay fit and progress to a healthier regime. The virtual edition of Firefox Firestorm encourages riders to stay active, push away from a sedentary lifestyle and enjoy time on their bike while practicing social distancing.

In the 2nd edition of this virtual cycling challenge, enthusiasts will attempt a virtual ride across the length or breadth of India. Participants can choose from 2 routes across India. The ride kicks off on 29th August, and the participants will have 35 days to complete either the North-to-South or East-to-West trail.

  • Kargil to Kanyakumari (~3,800 Kms)
  • Gandhidham to Imphal (~3,263 Kms)

Once the challenge begins, participants can clock their rides anytime, anywhere during the challenge period using a tracking app and sync the data with the HDOR app. Participants will be able to track their progress, see their current ranking, and monitor their ride activities on HDOR app. The intent is to encourage people to ride often and make riding a part of their daily health regime, pushing themselves to build endurance and better their performance everyday.

On the campaign roll-out, Sukanta Das, CEO, Firefox Bikes, said, “Post pandemic, a whole new generation of bikers have emerged who have adopted biking as a way of life to stay fit. The digital avatar of Firestorm has received rave reviews and we are thrilled to be back with the 2nd edition of the virtual cycling challenge. From roadies to mountain bikers, seasoned riders to family groups, cyclists from across the country are joining the Firestorm 2021 wagon to celebrate the joy of riding. Being an aware brand, we are passionate about getting people out and active, and encourage people to pedal their way to a healthier lifestyle through such initiatives.” 

All participants who complete a minimum of 300kms in 35 days will receive a digital certificate and a medal. Weekly prizes will be rewarded to 125 riders every week. 500 lucky Avid riders who clock a minimum of 1000 kms in 35 days will be honored with a Firestorm medal, e-certificate, and a Firefox jersey. And upon successful completion of the entire distance, 200 lucky pro-riders will be gratified with a Firestorm medal, e-certificate, and a personalised Firefox jersey.

As pioneers of the premium biking segment in India, Firefox Bikes continues to fuel the passion of riders to discover their skill to thrill with Firefox 2.0. Registration is now open, and the participants can sign up till 12th Sep at a nominal fee

About Firefox Bikes & HMC Group

Established in 2004, Firefox Bikes, a Hero Cycles group company is India’s leading bicycle brand, offering an exclusive & expansive range of premium bikes & accessories. The brand offers premium quality, trendy mountain bikes, city bikes (or hybrid bikes), road bikes, women’s bikes, kids’ and junior bikes, and also electric bicycles. Firefox Bikes has 500+ stores across India, including all major cities like Delhi, Mumbai, Bengaluru, Guwahati, Bhopal, Chennai, Jodhpur, Pune, and many more.

Hero Cycles is a part of the HMC Group with a $ 1.2 bn asset base and over 10,000 people across the globe. A leader in both the standard and premium segments in India, Hero Cycles covers an overall market share of nearly 43 percent.

Incorporated in 1956, Hero Cycles Limited is the largest integrated bicycle manufacturer in the world. The company has a manufacturing capacity of 6 million bicycles per year, a highly integrated network of plants located in Ludhiana (Punjab), Ghaziabad (UP), and Bihta (Bihar) and a state of the art manufacturing facility in Sri Lanka as well.

The HMC Group also includes auto parts manufacturing companies Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd; hospitality arm Munjal Hospitality and luxury home décor products company Oma Living.

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