Fnatic: Leading Esports Company in the West

Live viewing has increased by more than 90% year over year. Sales of games currently far outpace those of music and movies put together, and the disparity is widening as mobile gaming gains popularity. Games offer a space for humanity to come together and play together in a society that is frequently divided, regardless of the platform you consider: console, PC, smartphone, or cloud. The popularity of competitive gaming also rises along with the popularity of games.

Their History:

Their heritage is unmatched. They are one of the most renowned esports brands ever, having won more tier 1 gaming competitions than any other team globally since their establishment in 2004. They were born to win. They are currently the third most watched esports brand in the world in 2020, the year that esports truly take off, thanks to their capacity to improve esports performance, their outstanding results, as well as a growing fanbase. They were ranked sixth in Fast Company’s list of the 2021’s Most Innovative Gaming Companies. Therefore, it is only natural that some of the most progressive companies in the world, such as AMD, BMW, Hisense, Monster, and Jack Link’s, chose to reach out to young people via Fnatic.

They Create Legends

Many of the professionals who are today regarded as the greatest esports players in history were discovered and nurtured by Fnatic. They are always improving their capacity to discover and create the legends of the future.

They Create Gear

After being on sale in 2016, hundreds of thousands of gamers purchased the accoladed esports gear, which includes mouse, keyboards, headsets, and pads. Through fnatic.com, Amazon, and other carefully chosen shops across the world, you may buy their equipment.

They Form Culture

The first partnership between an esports team and a genuine luxury powerhouse was formed by Fnatic and GUCCI. It portends a time when gaming will be the meeting point for music, fashion, sport, and technology.

Diversity, Inclusion and Belonging

The goal of their diversity and inclusion strategy is to advance this goal. Their strategy is led by Sam Mathews, the founder, and CEO of Fnatic, since they understand how crucial it is for senior leaders to demonstrate a strong commitment to inclusivity. They are dedicated to responding to comments about diversity made by their partners and supporters. They acknowledge that Fnatic may benefit from broad consultation on the problems its plan is meant to address, and they are dedicated to being open about its diversity journey’s advancement.

Studios

Esports storytelling that is truly authentic comes from Fnatic Studios. They exercise their creative muscles every day to showcase their players and creators, convey the tales of their brand and those of their partners, and bring their products to life.

People and Culture

The People & Culture team at Fnatic is committed to attracting top talent to the company and fostering an environment where employees can grow and do their best work.

Finance

With accurate management information, projections, controls, and procedures along with business counsel to prepare them for a global scale, Fnatic’s finance team supports their distinctive business model to achieve future growth.

Marketing

Their amplification center is the Fnatic Marketing team, which creates powerful activations and campaigns to spread the company’s performance narrative to new audiences throughout the world.

“Get more sports news, cricket news, and football updates, log on to sportsdigest.in. Follow us on Facebook or Twitter and Subscribe to our YouTube Channel.”