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Formula 1 X Disney: A New Cultural Era; Nostalgia On Track
Formula 1 and Disney have announced an exciting new collaboration that will invoke a doze of nostalgia on the racing track. The partnership will come into force from the 2026 season, promising an experience like never before.
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Formula 1 and Disney have announced an exciting new collaboration that will invoke a doze of nostalgia on the racing track. The partnership will come into force from the 2026 season, promising an experience like never before.
One of the most loved Disney’s character Mickey Mouse & Friends is set to make the racing sport all the more interesting through experiences, content, and merchandise around the globe.
Formula 1 X Disney
In what is set to mark a new cultural moment, the collaboration between Formula 1 and Disney is set to appeal to the fans of both the brands. Both the entities have mass followers, shared affinity for creativity, entertainment and innovation. Getting the best of both worlds will be a delight to the fans.
Emily Prazer, Chief Commercial Officer, Formula 1, said: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.
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“It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Tasia Filippatos, Disney Consumer Products President, added: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.
“This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.
Also Read: Where Sports Meets Luxury: Formula 1 Strikes Historic Deal With LVMH
In recent years, F1 has become increasingly popular with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US . To add to that, 54% of followers on TikTok and 40% on Instagram are now under 25 years old.
More details on the collaboration will be out on coming days.
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