The Top 5 Leading Esports Agencies for Influencer Marketing
Get to know about the top 5 leading esports agencies who assist individuals with influencer marketing and promotes their interests.
If you are a tactical game development company, you most likely have a technically talented team of developers capable of designing and programming an intoxicating and demanding game. Einsteineruploading up to get together with. Just as the gaming industry evolves, so does the optimal approach to digital marketing. Gaming and other digital marketing agencies likely have the skills that your team lacks. It makes perfect sense to just let the professionals develop a strategies to market your game.
We will highlight the Top 5 eSports Agencies for Influencer Marketing here:
- Viral Nation
Viral Nation has a fresh faced, energetic team. Mathew Micheli and Joe Gagliese, the company’s founders, were named among the Top 30 Under 30 in 2016. Viral Nation is a complete marketing agency that handles both edges of the influencer marketing model. Viral Nation not only provides businesses with influencer business solutions, but it also acts as an influencer talent scout. Viral Nation provides influencer assistance across the full spectrum of social channels, including Twitch, for those intrigued in influencer marketing to the gaming world.
Over 20 million accounts are included in Viral Nation’s great talent database. Influencers relevant to any type of gaming community, not just the ubiquitous Fortnite streamer, will be available to franchises. The agency shows off a campaign it created in collaboration with Tencent Games for the world-famous battle-royale mobile game PUBG (Player Unknown’s Battlegrounds) MOBILE. Tencent Games is Chinese, and Viral Nations’ efforts to connect their product with American gamers were invaluable to their Marketing Director. The campaign had three goals: raise awareness, increase game instals, and increase social platform development.
- HireInfluence
HireInfluence guarantees their clients custom-tailored campaigns, with no cookie-cutter techniques. First, they collaborate with their clients to identify marketing goals and key performance indicators (KPIs). Then they identify influencers who are suitable to meet the needs of its clients. With office spaces in Houston, Los Angeles, and New York, HireInfluence has a powerful presence throughout the United States and a global web platform.
Their Influencer database is the result of a lengthy curated content and verification process. Influencers are reviewed and approved according to the agency’s established criteria. This gives the clients reassurance that the influencers they will collaborate with are competent ones. On the other hand time, influencers in HireInfluence’s database are aware that they are collaborating with a top-tier organisation that does their research.
- Ader
Ader is an eSports marketing firm that links brands and publishing companies to the global gaming world. It manages ad campaigns, provides “experiences,” arranges team sponsorships, and assists in the establishment of influencer activations. They recognize the significance of Twitch in gaming and how brands can leverage influencers to increase awareness about the product. They contend to have a good grasp of how brands can start engaging with gamers identifiably across eSports, mobile, gaming, and social media platforms.
They do not, however, restrict their assistance to Twitch. They understand that gamers devote time on YouTube and collaborate with brands and influencers to produce stream highlight reels, dedicated video content, embedded videos, and personalised content. Influencer marketing, ads, marketing, original works, eSports, gaming, and production are among Ader’s specialties. They bring together gamers and brands through a wide range of competitions and live broadcasts. Conferences and booth activities, community engagement, Shine tournaments, and charity events are examples of these. Ader connects brands with eSports teams, establishing various types of team sponsorships. Merch branding, personalised team content, commercials, testing of the product and streaming placements, and constructing brand ambassadors are examples of these.
- Knowscope
Knowscope bills itself as a service for and by gamers. They are motivated to assist gamers earn a living doing what they love each and every day. They work with companies that want to increase recognition in the gaming world. According to Knowscope, influencer marketing is a three-stage process for brands. A potential client first describes their brand, project, budget, and goals to Knowscope, who then works with their society of gamers and content providers to find a suitable fit for the brand’s requirements.
Knowscope will link both sides to get a project off the ground and plan out the next concrete actions once they find a suitable fit between a brand and gamers in their community. At this point, their gaming community will increase brand awareness and products to their audience, resulting in what Knowscope wants to believe to be the most impactful advertising obtainable in the gaming community presently.
- Game Influencer
Game Influencer, based in Germany, runs influencer marketing campaigns for PC, console, and mobile games by bringing together gaming publishers and influencers to create original works that will uplift a specific game. They contend to have over 3 million influencers in their network and over 50 million views across all of their campaigns. This has contributed in over 725,000 instals being driven by their campaigns.
Game Influencer links games with influencers to raise brand awareness, drive app instals and enhance app store search engine ranking. They work with national and international influencers in Europe, North America, South America, Asia, Oceania, and the Middle East and North Africa. They prefer campaigns that are based on results. CPM is used in all campaigns. All relevant performance indicators are tracked, including video views, app instals, and conversion rates.
Influencers are compensated monthly according to video views, app instals, or a fixed fee structure. The Game Influencer dashboard enables influencers to track the performance of their sponsored videos as well as the amount of money they have managed to earn. Likewise, Game Influencer does provide each client with a comprehensive report on how their campaign had been executed.
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